Home
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e
Barnes and Noble
Loading Inventory...
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e in Franklin, TN
Current price: $290.00
Barnes and Noble
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e in Franklin, TN
Current price: $290.00
Loading Inventory...
Size: Hardcover
The second edition of
Managing Public Relations
introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
Expanded content on strategic planning, budgeting, and financial statements
Detailed commentary on topics relevant to the modern workplace, including remote management
Consideration of diversity, inclusion, equity, and access within PR
Additional content on the use of analytics and measuring return on investment (ROI)
Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
Managing Public Relations
introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
Expanded content on strategic planning, budgeting, and financial statements
Detailed commentary on topics relevant to the modern workplace, including remote management
Consideration of diversity, inclusion, equity, and access within PR
Additional content on the use of analytics and measuring return on investment (ROI)
Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
The second edition of
Managing Public Relations
introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
Expanded content on strategic planning, budgeting, and financial statements
Detailed commentary on topics relevant to the modern workplace, including remote management
Consideration of diversity, inclusion, equity, and access within PR
Additional content on the use of analytics and measuring return on investment (ROI)
Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
Managing Public Relations
introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
Expanded content on strategic planning, budgeting, and financial statements
Detailed commentary on topics relevant to the modern workplace, including remote management
Consideration of diversity, inclusion, equity, and access within PR
Additional content on the use of analytics and measuring return on investment (ROI)
Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
You May Also Like
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
1800 Galleria Blvd #1310, Franklin, TN 37067, United States
