Home
Marketing for Special and Academic Libraries: A Planning Best Practices Sourcebook
Barnes and Noble
Loading Inventory...
Marketing for Special and Academic Libraries: A Planning Best Practices Sourcebook in Franklin, TN
Current price: $102.00
Barnes and Noble
Marketing for Special and Academic Libraries: A Planning Best Practices Sourcebook in Franklin, TN
Current price: $102.00
Loading Inventory...
Size: Hardcover
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.
The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.
Marketing tools:
Digital publications,
Social media,
Visual and print marketing materials,
Personal interactions
Events
you can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.
The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.
Marketing tools:
Digital publications,
Social media,
Visual and print marketing materials,
Personal interactions
Events
you can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.
The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.
Marketing tools:
Digital publications,
Social media,
Visual and print marketing materials,
Personal interactions
Events
you can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.
The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.
Marketing tools:
Digital publications,
Social media,
Visual and print marketing materials,
Personal interactions
Events
you can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
You May Also Like
More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
1800 Galleria Blvd #1310, Franklin, TN 37067, United States
