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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity / Edition 1
Barnes and Noble
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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity / Edition 1 in Franklin, TN
Current price: $156.00
Barnes and Noble
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity / Edition 1 in Franklin, TN
Current price: $156.00
Loading Inventory...
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The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
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