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Barnes and Noble

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Marketing Public Transit: A Strategic Approach

Marketing Public Transit: A Strategic Approach in Franklin, TN

Current price: $95.00
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Marketing Public Transit: A Strategic Approach

Barnes and Noble

Marketing Public Transit: A Strategic Approach in Franklin, TN

Current price: $95.00
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Size: OS

Marketing Public Transit
provides managers with a decision-making framework for planning, designing, and promoting public transportation—particularly in a time of limited resources. By using the proper marketing mix—of service, price, communication with customers and distribution—the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Marketing Public Transit
provides managers with a decision-making framework for planning, designing, and promoting public transportation—particularly in a time of limited resources. By using the proper marketing mix—of service, price, communication with customers and distribution—the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

1800 Galleria Blvd #1310, Franklin, TN 37067, United States

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