This book is an easy-to-follow roadmap for taking a website from concept to a successful money maker. In this book, you will learn the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over 35 years, the authors gathered from staying as close to the leading edge of "what works" for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking, and then reading and researching bulletin boards, message boards, forums and now blogs. What follows herein, is a set of foundational building blocks for anyone looking to develop their own website's online marketing plan based on our tried and true testing of scheduled tasks.This book is an easy-to-follow roadmap for taking a website from concept to a successful money maker. In this book, you will learn the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over 35 years, the authors gathered from staying as close to the leading edge of "what works" for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking, and then reading and researching bulletin boards, message boards, forums and now blogs. What follows herein, is a set of foundational building blocks for anyone looking to develop their own website's online marketing plan based on our tried and true testing of scheduled tasks.