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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Barnes and Noble
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers in Franklin, TN
Current price: $19.99
Barnes and Noble
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers in Franklin, TN
Current price: $19.99
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Size: Paperback
With bigger challenges come great opportunities, and
Marketing to Gen Z
wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In
, businesses will learn how to:
Get past the 8-second filter
Avoid blatant advertising and tap influencer marketing
Understand their language and off-beat humor
Offer the shopping experiences they expect
dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!
Marketing to Gen Z
wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In
, businesses will learn how to:
Get past the 8-second filter
Avoid blatant advertising and tap influencer marketing
Understand their language and off-beat humor
Offer the shopping experiences they expect
dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!
With bigger challenges come great opportunities, and
Marketing to Gen Z
wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In
, businesses will learn how to:
Get past the 8-second filter
Avoid blatant advertising and tap influencer marketing
Understand their language and off-beat humor
Offer the shopping experiences they expect
dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!
Marketing to Gen Z
wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In
, businesses will learn how to:
Get past the 8-second filter
Avoid blatant advertising and tap influencer marketing
Understand their language and off-beat humor
Offer the shopping experiences they expect
dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!
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More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
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