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Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)
Barnes and Noble
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Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) in Franklin, TN
Current price: $29.95

Barnes and Noble
Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) in Franklin, TN
Current price: $29.95
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Size: OS
Through this collection of ten articles from "Harvard Business Review, " the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.
Through this collection of ten articles from "Harvard Business Review, " the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.

















