The best-selling
Mass Communication: Living in a Media World
offers an accessible introduction to mass communication, equipping students with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for students to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised
Ninth Edition
highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.