Eta kniga — kvintessenciya znaniy i navykov, kotorye lyudi priobretayut, obuchayas' i poluchaya stepen' MBA. Nichego lishnego — minimum teorii i tol'ko te prakticheskie instrumenty, kotorye garantirovanno pomogut stat' vostrebovannym i vysokooplachivaemym specialistom, esli vy rabotaete v nayme, i oshchutimo uvelichit' pribyl', esli vy predprinimatel'. Vy nauchites' effektivno primenyat' klassicheskie zapadnye tekhniki menedzhmenta, marketinga i finansovogo analiza v usloviyah sovremennogo krizisa i zhestochayshey konkurencii. Vse prakticheskie instrumenty, privedennye v etom izdanii, adaptirovany k rossiyskoy specifike, mnogokratno provereny na praktike i primenimy v razlichnyh otraslyah biznesa.
Eta kniga — kvintessenciya znaniy i navykov, kotorye lyudi priobretayut, obuchayas' i poluchaya stepen' MBA. Nichego lishnego — minimum teorii i tol'ko te prakticheskie instrumenty, kotorye garantirovanno pomogut stat' vostrebovannym i vysokooplachivaemym specialistom, esli vy rabotaete v nayme, i oshchutimo uvelichit' pribyl', esli vy predprinimatel'. Vy nauchites' effektivno primenyat' klassicheskie zapadnye tekhniki menedzhmenta, marketinga i finansovogo analiza v usloviyah sovremennogo krizisa i zhestochayshey konkurencii. Vse prakticheskie instrumenty, privedennye v etom izdanii, adaptirovany k rossiyskoy specifike, mnogokratno provereny na praktike i primenimy v razlichnyh otraslyah biznesa.
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