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Media on the Move: Global Flow and Contra-Flow / Edition 1

Media on the Move: Global Flow and Contra-Flow / Edition 1 in Franklin, TN

Current price: $52.99
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Media on the Move: Global Flow and Contra-Flow / Edition 1

Barnes and Noble

Media on the Move: Global Flow and Contra-Flow / Edition 1 in Franklin, TN

Current price: $52.99
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Media on the Move
provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global.
The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West.
Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume,
provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon.
Media on the Move
provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global.
The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West.
Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume,
provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon.

More About Barnes and Noble at CoolSprings Galleria

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

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