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Media, Organizations and Identity
Barnes and Noble
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Media, Organizations and Identity in Franklin, TN
Current price: $54.99

Barnes and Noble
Media, Organizations and Identity in Franklin, TN
Current price: $54.99
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Size: Hardcover
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.