What it is: A mini moisturizing shampoo that protects hair color and deeply nourishes normal to thick, dry, color-treated hair. Hair Type: Medium and Thick Hair Texture: Coily, Curly, Straight, and Wavy Hair Concerns: - Dryness- Frizz- Color Fading Key Benefits:  - Superior moisture- Touchable softness- Extraordinary color protection Formulation: Liquid Highlighted Ingredients: - Jojoba: Moisturizes hair.- Green Tea: Promotes a healthy-looking scalp.- Sage: Supports hair follicles.  Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging. What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):- 88% of women said hair feels instantly soft- 84% of women said hair feels intensely nourished This product is an Allure Best of Beauty award winner.