What it is: An exfoliating, sulfate-free scrub that lifts away impurities and buildup while balancing and soothing an itchy, irritated scalp (whether oily or dry). Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness - Oiliness - Flaky, Dry Scalp Key Benefits: - Detoxifies and removes buildup, oil, and impurities - Hydrates, balances, and soothes an itchy, irritated, and flaky scalp - Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that purifies, nourishes, and refreshes Formulation: Scrub Highlighted Ingredients: - Binchotan Charcoal: Detoxifies and draws out impurities that clog the hair follicle and cause buildup on the scalp. - Coconut Oil: Moisturizes the scalp, preventing dryness and flakiness. - Peppermint, Spearmint, and Tea Tree Oil Complex: Has a cooling effect on the scalp and reduces itchiness, irritation, and flakiness. Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: Made with 95 percent naturally derived ingredients, this shampoo supports absorption of key vitamins and minerals for long-term hair health while balancing scalp hydration for both oily and dry types. Peppermint, spearmint, tea tree, and coconut oils soothe and refresh, while binchotan charcoal and plant-based exfoliators lift away buildup, impurities, dead skin, and excess oil that can clog hair follicles. This product is an Allure Best of Beauty award winner. Clinical Results: In a clinical study, after 1 use: - This product increased scalp hydration Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.