Modern Memory Born Hero Eau de Toilette for Men. Born Hero Eau de Toilette by Modern Memory delivers a bold, refined scent experience that stands out—without the premium price. Expertly formulated with clean, high-quality ingredients, this fragrance blends crisp bergamot, smooth santal, warm black pepper, and rich cedarwood for a scent that’s both energizing and sophisticated. Designed to be long-lasting and skin-friendly, Born Hero is free from parabens, phthalates, sulfates, and artificial colorants. It’s also vegan and cruelty-free, making it a conscious choice for the modern man. With Born Hero, you get the confidence of a luxury fragrance you can trust. 2.5 fl oz. Imported.