Modern Memory Rouge Couture Eau de Parfum. Rouge Couture Eau de Parfum by Modern Memory is an elegant and alluring fragrance that blends sophistication with irresistible charm—all at an accessible price. Crafted with clean, top-tier ingredients, this long-lasting scent opens with sparkling cassis and ripe raspberry, unfolding into a heart of jasmine and saffron, and grounded by ambrox and smooth cedarwood. The result is a bold yet refined aroma that leaves a lasting impression. Free from parabens, phthalates, sulfates, and colorants, Rouge Couture is also vegan and cruelty-free, making it a luxurious fragrance you can feel confident and proud to wear. 2.5 fl oz. Imported.