MOROCCANOIL TREATMENT PURPLE 1.7OZ. Benefits: Neutralizes brassiness over time. Helps hair look and feel healthier. Instantly enhances shine. Reduces frizz and flyaways. Conditions, detangles, and provides heat protection. Features the Moroccanoil signature scent. Key Ingredients: Argan Oil: Rich in vitamin E and antioxidants to help hydrate and nourish the hair. Linseed Extract: An essential fatty acid that helps improve the health of hair. Violet Pigments: Neutralize brassy tones while enhancing depth and dimension. Research Results: In an independent consumer test conducted on 75 respondents:. After just 1 use: 95% said it refreshed highlights. After 1 week of consistent use: 95% said it reduced brassiness. 95% said it helped maintain blonde tones between appointments. In instrument testing: Protected against heat damage.