In Multipreneurship, Nick Harkiolakis argues against the more commonly held view that diversification at the level of the individual entrepreneur, rather than that of the established corporation, is the wrong business strategy to pursue in times of economic crisis. The book illuminates the ‘multipreneurship’ or ‘parallel diversification’ perspective by presenting cases from around the world to highlight the success factors attending diversification and the personal and professional entrepreneurial attributes that lead to successful and sustainable ventures. In so doing, Harkiolakis provides a framework for diversification as a means of achieving sustainable development.
In Multipreneurship, Nick Harkiolakis argues against the more commonly held view that diversification at the level of the individual entrepreneur, rather than that of the established corporation, is the wrong business strategy to pursue in times of economic crisis. The book illuminates the ‘multipreneurship’ or ‘parallel diversification’ perspective by presenting cases from around the world to highlight the success factors attending diversification and the personal and professional entrepreneurial attributes that lead to successful and sustainable ventures. In so doing, Harkiolakis provides a framework for diversification as a means of achieving sustainable development.
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