The gyms of urban 'new India' are intriguing spaces. While they cater largely to well-off clients, these shiny, modern institutions also hold the promise of upward mobility for the personal trainers who work there.By improving their English, 'upgrading' their dressing style and developing a deeper understanding of the lives of their upmarket customers, they strategise to climb the middle-class ladder. Their lean, muscular bodies—which Bollywood has set the tone for are crucial to this. Diverging from an older masculine ideal represented by pehlwani wrestlers, these bodies not only communicate (sexual) attractiveness, but also professionalism, control and even cosmopolitanism.