Today's emphasis on business creation in the context of this work is not the result of a spontaneous generation. It is in fact the result of a revolution in the way of thinking of an employee who is both a manager and a creator. A company creator is first and foremost a project developer, someone who sees an opportunity in society and imagines a way of meeting that need before others do. It's a person who, faced with a problematic situation, develops a project, a vision that transforms the problem into a business opportunity. He's either an artisan or an opportunist, as Smith calls him, quoted by Marchersnay. Artisan: because he has relatively few skills and little management experience, he decides rather suddenly to set up his own business out of a desire for independence, or to find a job. He relies on a network of contacts and takes advantage of an opportunity that presents itself. Opportunistic: because they have matured their project, acquired technical and managerial skills, capital and resources before launching their business.