This book examines the new engineering approach in digital media education. It begins with an overview of digital media's rapid growth and its economic impact, outlining the book's purpose, significance, and structure. Key sections cover digital media technology, new engineering education concepts, the current educational landscape, reforms under the new paradigm, resource construction, evaluation systems, case studies, and future challenges. Highlights include digital media definitions, histories, and applications; new engineering education characteristics; educational needs and reforms; resource and system development; case study insights; and future trends. The book underscores the importance of this new approach and encourages further exploration.