Most B2B and B2C companies rely on the same books, conferences and experts to improve their new product development. But if you are a B2B supplier, you have enormous advantages over consumer goods producers: Your customers are more knowledgeable, interested, objective and fewer in number. When you develop products for other companies--rather than end-consumers--you can have an intelligent, peer-to-peer dialogue about their needs. If you make hose, for instance, you could have one conversation with a homeowner about his gardern hose... but a much deeper one with an engineer about his hydraulics hose.This B2B difference allows you to 1) uncover customers' unspoken needs, and 2) engage them so they're primed to buy your new product. Just try engaging a million toothpaste consumers!New Product Blueprinting brings crystal-clarity to the fuzzy front end of B2B product development, with breakthrough methods not found elsewhere. Dan Adams has taught these methods to some of the largest firms around the world, and now brings them to you... with practical steps you can begin implementing when you close this book.If you're ready to go beyond hand-me-down methods from consumer goods practitioners, welcome to the new standard for B2B product development: New Product Blueprinting.