When a town is named for a Comanche chief, it sets a certain standard to be bold, strong, and original. Nocona, Texas, certainly lives up to these expectations. With roots firmly bound in the Western lore of the cattle drives, Nocona began as a ranching community of sturdy, tenacious men and women. Agriculture was the driving force of the economy until Herman Joseph Justin chose Nocona as the headquarters of his boot company. Justin Boots was the first in a long line of leather-related industries that were instrumental in making Nocona the "Leather Center of the Southwest." The oil boom of the 1920s and the creation of Nocona's North Field added yet another facet to an already unique history. Nocona's past is steeped in Native American culture, Western heritage, agriculture, and the oil and leather industries. Today Nocona is as vibrant and exciting as its past. The annual Old Settlers' Days celebration, the Tales 'N' Trails Museum, the charming Verandah Inn, and Daddy Sam's Saloon along with other wonderful revitalization efforts make Nocona a must-see on any tour of North Texas.