POY IT'S A WASH GEL CLEANSER. Benefits: Lifes Reality: Full day shlepping around + covered in a days worth ofsweat, oil + debris but washing my face strips my skin. Skincare Antidote: Its A. Wash Bouncy Gel Cleanser.. Lightweight, gentle + non-stripping. Hydrates + leaves skin feeling soft. Light, invigorating scent. Research Results: 100% agree It's A Wash feels like a non-aggressive cleanser*. 97% agree It's A Wash leaves skin feeling cleansed of the grime + stress of the day 97% agree It's A Wash rinses off easily without residue*. *In a third-party consumer perception study. Key Ingredients: Glycerin: Locks in hydration for juicy, plump-looking skin. Glycolipids: Cleanses effectively while keeping skin soft + comfortable. Rice Bran Extract: Boosts skins barrier for a smooth, healthy glow.