In Path to Sales, the first book in the Path to Business series, Erik Wilt speaks directly to both the novice and expert salesperson. Whether a seasoned veteran or a newcomer to sales, you'll find helpful tips, useful information, and personal stories and anecdotes that will help you craft your own sales approach for maximum success. Focused on serving the customer, Path to Sales serves as a resource for business owners, managers, and entrepreneurs alike and can be used as a field guide for sales teams. Dive in, explore, and get ready to develop your own personal sales technique to best meet the needs of your customers.