Starting and running a successful business does not come easy to anyone. People who want to start a business need a mindset that is different from being an employee. This book is written to give any student, graduate, and startup entrepreneur the lead in starting and building a successful business. How do you start when you have no business education, no professional experience and no money?
Our current education does not have what it takes to develop the independent and organic thinking that starting a business requires. Self education and development is imperative. Sense of history with self discovery is needed for emotional stability, character and leadership. African history well studied and taught, has a way of repairing the image of the African entrepreneur.
Confidence in the prospects of our country, continent and the people is foundational and that is what drives African entrepreneurs to give value to our products and services, creating prosperity and opportunities. The entrepreneur's skill development process is unique.