purity made simple one-step facial cleanser with meadow foam seed oil. meet the #1 facial cleanser in america*, now formulated without parabens. purity made simple® one-step facial cleanser with meadowfoam seed oil is an award-winning cleanser that melts away dirt, oil and makeup. It tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced. Formulated for normal-to-dry skin types and gentle enough for the sensitive eye area, it deep cleans pores while the meadowfoam seed oil extract helps condition skin.   directions: use each morning and night with a small amount of water. massage onto skin for 30–60 seconds. rinse thoroughly. formulated without parabens, phalates, formaldehydes, sulfates (SLS and SLES).