Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.Podcasting is a hugely persuasive, yet underutilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by awardwinning author Daniel Rowles, and his cohost of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:Explains how podcasting can drive business resultsAdvises on how to record, edit, and advertise your content Provides a unique digital marketing toolkitIs supported by case studies from influential organizations around the globeQuite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.Podcasting is a hugely persuasive, yet underutilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by awardwinning author Daniel Rowles, and his cohost of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:Explains how podcasting can drive business resultsAdvises on how to record, edit, and advertise your content Provides a unique digital marketing toolkitIs supported by case studies from influential organizations around the globeQuite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
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