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Political Marketing in Mozambique
Barnes and Noble
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Political Marketing in Mozambique in Franklin, TN
Current price: $46.00
Barnes and Noble
Political Marketing in Mozambique in Franklin, TN
Current price: $46.00
Loading Inventory...
Size: OS
This book explores the political marketing strategies employed by the FRELIMO party in the city of Maputo, with the aim of evaluating their effectiveness in attracting and retaining supporters. FRELIMO, being Mozambique's first political party and in power for over four decades, is the focus of the study. The period of analysis covered September 2018 to October 2019, using a methodological approach that combined qualitative and quantitative methods.
This book explores the political marketing strategies employed by the FRELIMO party in the city of Maputo, with the aim of evaluating their effectiveness in attracting and retaining supporters. FRELIMO, being Mozambique's first political party and in power for over four decades, is the focus of the study. The period of analysis covered September 2018 to October 2019, using a methodological approach that combined qualitative and quantitative methods.
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