Introduce your lips to the iconic M·A·C formula that transformed a multi-step blurring technique into a single, powder-soft swipe. Formulated with four soft-focus powders, this hazy matte Lipstick provides the perfect blur of weightless matte colour with sheer-to-medium buildable coverage and 10HR moisturizing longwear. Designed for instant, all-day, and overtime hydration, this comfortable, good-for-lips formula boosts moisture by +54% instantly*, while salicornia herbacea extract, derived from the salicornia succulent, improves lip moisture after one week**. Plus, it blurs and moisturizes for smooth lips with a softer look. Blot and blend into the centre of lips for a just-bitten ombré effect or glide across lips for a bolder look with a gorgeous gradient around the edges. *Clinical testing on 33 panelists after one use. **Clinical testing on 33 panelists after using the product for one week. KEY CLAIMS AND BENEFITS •10HR colour-true longwear •Increases hydration by +54% instantly* •Hydrates lips all day, 10 hours* •Improves moisture at one week with salicornia herbacea extract** •Blurs and moisturizes for smooth lips •Sheer-to-medium buildable coverage •Comfortable, lightweight formula •Lips feel soft •Non-smudging, non-flaking and non-bleeding, 10 hours •100% saw an improvement in moisturization at 10 hours* •100% saw an improvement in moisturization after 1 week of use (overtime)** USAGE •Apply Lipstick directly to lips. •Reapply throughout the day as needed. •Pro tip: Apply to the centre of lips and blend out using a 318S Brush for a just-bitten ombré effect. KEY WORDS Hazy Matte Finish, 10HR Hydrating Longwear, Blurs Lips SHADES Marrakesh-Mere: Rich orange brown Girls Weekend: Dusty mauve Mull It Over: Mid-toned peach pink Ready To Mingle: Honey orange Moving On Up: Burnt peach Twenty-Fun: Vibrant hot pink Ruby New: Vivid blue red Taken: Warm-toned light brown Stay Curious: Midtoned red pink Sultriness: Baby-blue pink Teddy 2.0: Midtoned pink beige Turn To The Left: Rich red brown A Little Tamed: Midtoned yellow pink Brickthrough: Warm dusty rose Chestnut: Deep warm brown Big Promotion: Warm caramel Devoted To Chili: Warm brick red Good For You!: Rich cool brown Dubonnet Buzz: Deep brown red My Best Life: Saturated rich orange Off The Market: Warm neutral beige Be My Bridesmaid: Neutral cool beige On My Mind: Deep berry wine Mandarin O: Salmon pink Imported