Limited Collection: The iconic, vivid blue-red hue – now in a whipped, mousse-like texture that moisturizes lips for ten hours, too! KEY CLAIMS AND BENEFITS •Immediate and 10-hour moisture •Long-wearing, 10 hours •Blurs lines and smooths lips •Soft-focus, blurred-color effect •Smooth, stay-true color, 10 hours •Fade-resistant, non-settling, non-creasing, non-flaking, non-drying •Consumer testing on 116 women after one week: •95% said it applied smoothly onto lips •94% said it left lips feeling soft and smooth upon application •92% said it was color-true throughout wear •91% said it left lips feeling moisturized upon application USAGE •Apply directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with smoothing and blurring effect. Imported