The seventh edition of this popular best-seller is a practical guide to trends and best practices in apartment management. Covering the basics of ownership and management, as well as advanced solutions for marketing, leasing, and property operations, Practical Apartment Management is a time-tested, comprehensive guide and a must-read for everyone who manages apartments. A few of the many updated and enhanced topics in this edition include: Key amenity and service differentiators Contemporary marketing and leasing strategies Considerations for mixed-use properties Establishing and monitoring rent prices Revenue management software Customer service and retention Reputation management Assessing investment potential and market value Technology and property managementCindy Clare, CPM®, serves on the IREM (Institute of Real Estate Management) Executive Committee. She is chief operating officer at Bell Partners in Greensboro, NC. As COO, Clare oversees the operations of over 57,000 apartment homes in more than 200 apartment communities across the nation. She is responsible for all aspects of community management for both third-party and Bell-owned communities. This oversight includes community operations and maintenance, lease-ups, relationships with third-party owners, human resources, and marketing. Clare has served as president of the IREM Northern Virginia chapter, as well as regional vice president for IREM's Region 3. She is currently a national faculty member at IREM and serves on the Virginia Tech RPM Advisory Board. She has also served as president of the AOBA, and in 2017, Clare was chairman of the National Apartment Association.Clare is a recognized leader within the multifamily industry and a sought-after speaker on a variety of topics.