What do designers, scientists, entrepreneurs and politicians have in common? They want to shape the future. But how can you make the future - that which does not yet exist - tangible for others?
In this book, over 40 thought leaders from the worlds of business, politics, art and science address the question of ‘futurecasting’. It includes texts by Alex McDowell, the award-winning creative director who successfully stages Steven Spielberg's future films; Angela Wilkinson, who reports on her work as Secretary General of the World Energy Council; and, last but not least, David Kirby, who writes about the useful collaboration between industry and science fiction.
A reader by and for all those who want to shape the future.
Why futurecasting is of central importance
Which methods are effective
How the future can be shaped