Many owners of lawn care and landscape businesses believe that their hard work and expertise will guarantee success. But technical knowledge alone doesn't generate profit and owners often struggle to stay afloat and turn a tiny profit. It doesn't have to be this way. By decreasing their expenses, managing their cash flow, and planning for strategic growth, these business owners can transform their companies into profit-making machines that reward them handsomely for their hard work, passion, and entrepreneurial spirit. In Profit First for Lawn Care and Landscape Businesses, Christeen Era identifies not only best practices in the industry but also the hidden bleeds that kill profits. She provides assessments that offer a clear, accurate snapshot of your operations, and she maps out a road to success in which you identify your best customers and most profitable services, helping you smash through the unseen obstacles in your way. Do you want more income and more time to spend with your family? Do you want to stop worrying about making your payroll and paying your taxes? Christeen explains how to achieve these goals, helping you achieve long-term business stability, strategic growth, and (just maybe) the life of your dreams.