Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgï¿½ternetzen

Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgï¿½ternetzen in Franklin, TN

Name: Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgï¿½ternetzen
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$59.99

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Prozessmanagement im vertikalen Marketing: Efficient Consumer Response (ECR) in Konsumgï¿½ternetzen in Franklin, TN

$59.99

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Verstärkte Kundenorientierung erfordert eine zunehmend engere Kooperation zwischen den Akteuren der Wertschöpfungskette. Das Buch vermittelt direkt umsetzbares Praxiswissen für ein effizientes, kundenorientiertes Management der stufenübergreifenden Marketingprozesse. Hier erhalten Entscheider das Know-how für die erfolgreiche Gestaltung und Umsetzung von ECR-Kooperationen.

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Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

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