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Public Relations Metrics: Research and Evaluation / Edition 1
Barnes and Noble
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Public Relations Metrics: Research and Evaluation / Edition 1 in Franklin, TN
Current price: $68.99
Barnes and Noble
Public Relations Metrics: Research and Evaluation / Edition 1 in Franklin, TN
Current price: $68.99
Loading Inventory...
Size: OS
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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