The dress you reach for when you want to look put-together without trying. Puremeso is the fabric that started it all at The Normal Brand — garment washed and softener finished for a buttery-soft feel. True-to-size, weekender length with a slight hi-low hem and side slits that skim rather than cling. Rib detailing at the neck and shoulder seams, rib sleeve cuffs, bear logo embroidery. Dress it up with sandals or wear it with sneakers — it moves easily between both.
Fabric Detail: Cotton-polyester-spandex rib knit. A lightweight garment washed with a silicone finish for a soft feel.
Features: Rib at neck opening. Rib appliqué top applied at shoulder seams. Rib sleeve cuffs. Side slits. Signature tape at back neck. Bear logo embroidery.
Care: Machine wash cold with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.
The dress you reach for when you want to look put-together without trying. Puremeso is the fabric that started it all at The Normal Brand — garment washed and softener finished for a buttery-soft feel. True-to-size, weekender length with a slight hi-low hem and side slits that skim rather than cling. Rib detailing at the neck and shoulder seams, rib sleeve cuffs, bear logo embroidery. Dress it up with sandals or wear it with sneakers — it moves easily between both.
Fabric Detail: Cotton-polyester-spandex rib knit. A lightweight garment washed with a silicone finish for a soft feel.
Features: Rib at neck opening. Rib appliqué top applied at shoulder seams. Rib sleeve cuffs. Side slits. Signature tape at back neck. Bear logo embroidery.
Care: Machine wash cold with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.
More About The Normal Brand at CoolSprings Galleria
The Normal Brand is a St. Louis-based brand that crafts comfortable, durable, and versatile men’s and women’s clothing for your everyday. Founded by brothers in 2015, The Normal Brand is dedicated to making normal clothes much, much better through premium, signature fabrics and elevated, casual styles.
