SOFT PINCH MATTE BOUNCY BLUSH ALIVE. Features: Bouncy, buildable putty blends like cream, blurs like powder. Gives cheeks an airy, cloud-like flush that looks like a dream. Weightless, natural matte finish wont settle into creases, emphasize skin texture, or dry you out. Easy to apply and layer. Wear it bright and bold or blended for a softer effect.. Water-, sweat-, and humidity-resistant for serious staying power that wont transfer or smudge. Keeps skin hydrated with cacao seed and a nourishing blend of pomegranate, papaya seed, and rose hip oils. Noncomedogenic. Dermatologist tested and suitable for sensitive skin. Allure Best of Beauty Award Winner 2025. Key Ingredients: Cacao Seed helps plump skin. Pomegranate, Papaya Seed, & Rose Hip Oils help moisturize and hydrate. Research Results: 100% said it blends seamlessly & doesnt drag upon application. 100% said it instantly blurs skin. 100% said it doesnt settle into creases or emphasize skin texture. 100% said it layers well over makeup. 100% said its sweat- & humidity-resistant. *In an independent consumer perception study of 55 people.