Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book
Relationship Fundraising
to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
Implement creative approaches to relationship-building fundraising
Avoid common fundraising errors and pitfalls
Apply the vital ingredients for fundraising success
Build good relationships through marketing
Achieve a greater understanding of their donors
Communicate effectively with donors—using direct mail, the press, television, the telephone, face-to-face contact, and more.
Prepare for the challenges of twenty-first century fundraising