If you are thinking of opening a restaurant, this book is for you. If you have an idea for your concept and are hiring others to execute it, you will learn how to develop a plan to help others bring YOUR ideas to life. As a brand strategist and designer who has created over 100 restaurant brands, I can't emphasize enough the importance of clarifying your vision for the entire team before you begin. Many new businesses find it frustrating working with graphic designers, interior designers and architects because they are unable to communicate their ideas. Even worse everyone ends up doing their own thing with the end result being an inconsistent mess. This workbook is divided into 10 sections along with worksheets to help clarify your concept and brand ideas. The end result is a simplified written and visual "Brand Plan" outlining your vision for the entire team.