Retail expert Kevin Coupe offers 52 rules to steer a retailer to success. With a liberal dose of examples from today's business environment, Coupe gives advice on management, marketing, customers, and operations. The rules reflect Coupe's unique - and sometimes irreverent - view of the world of retail. Read one rule a week-or all 52 at once! Retail Rules! is your guide to success in business.
Retail expert Kevin Coupe offers 52 rules to steer a retailer to success. With a liberal dose of examples from today's business environment, Coupe gives advice on management, marketing, customers, and operations. The rules reflect Coupe's unique - and sometimes irreverent - view of the world of retail. Read one rule a week-or all 52 at once! Retail Rules! is your guide to success in business.
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Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
