""A book for everyone who has ever asked: "Am I saying the right thing?" The next time you're searching for the right words to inspire or reassure someone, don't rely on guesswork - rely on Dave Durand. As one of America's best teachers of personal leadership (Personal Excellence magazine), Durand takes the mystery out of choosing the right words. Whether you're addressing groups or speaking one on one with a friend or family member, this illuminating guide gives you simple, powerful tools for getting your point across in a positive way. Drawing from observations of over 100,000 business people he has trained, Durand offers you specific, detailed suggestions you can put to use immediately, as well as deeper information about why Say It This Way words are so effective.""