WHAT IT IS: A micro-exfoliating scalp scrub shampoo infused with Binchotan charcoal and coconut oil that detoxifies, exfoliates, and soothes the scalp. Clinically shown to reduce up to 82% of dry scalp flaking. HOW TO USE: Apply to wet hair and vigorously massage into the scalp. Rinse thoroughly. Use once a week or as needed in place of regular shampoo. Imported