The new book of Prof. Shirley, Momo慕 with William Shum, Founder of Memorigin Watch Company Ltd., highlight the importance of mindfulness and nature with SDG in the journey of Transformative Entrepreneurial Education, educating the audience on sustainable practices. By promoting awareness of SDG12 responsible production and consumption, Momo慕 supports SDG 4 (Quality Education) while William Shum encourages the belief of mindfulness and belief of buddhism, applying into to their lives and businesses.Paul Chan, Founder, ESG School HK, Hanin Enterprise GroupIn the post-COVID-19 era, entrepreneurship that integrates the Sustainable Development Goals (SDGs) with Environmental, Social, and Governance (ESG) criteria, focusing on planet, people, and prosperity, has emerged as a significant trend. Aligning with the UN's SDGs, which address global challenges such as SDG1 (ending poverty), SDG5 (gender equality), SDG13 (climate action), and SDG16 (peace, justice, and strong institutions), can provide valuable insights for business operations and the creation of meaningful social impacts.Chi Shing, IR Ho