People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense,
Secret Formulas
conjures up more of the Wizard's provocative observations on advertising, business, and life that wong
The Wizard of Ads
last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!
The Wizards's secret formulas will show:
How to find a champion to sell your ideas
Why targeting your market can be a big mistake
Why bankers think backwards
Why being "out of style" can be profitable
How to write miraculous ads