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Secrets: Managing Information Assets in the Age of Cyberespionage
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Secrets: Managing Information Assets in the Age of Cyberespionage in Franklin, TN
Current price: $24.97
Barnes and Noble
Secrets: Managing Information Assets in the Age of Cyberespionage in Franklin, TN
Current price: $24.97
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Size: OS
UNLOCK THE LATEST STRATEGIES FOR TRADE SECRET PROTECTION
In the highly-anticipated second edition of his "must have" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits.
CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD?
Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits?
In Secrets you will find the answers, discovering how to:
Identify and reduce your risk of information loss
Deal with employees leaving to join or start a competitor
Manage your data on the Internet and in the Cloud
Build an information protection program with best practices
Respond when you find a breach of confidentiality
INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT
James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system.
In the highly-anticipated second edition of his "must have" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits.
CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD?
Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits?
In Secrets you will find the answers, discovering how to:
Identify and reduce your risk of information loss
Deal with employees leaving to join or start a competitor
Manage your data on the Internet and in the Cloud
Build an information protection program with best practices
Respond when you find a breach of confidentiality
INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT
James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system.
UNLOCK THE LATEST STRATEGIES FOR TRADE SECRET PROTECTION
In the highly-anticipated second edition of his "must have" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits.
CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD?
Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits?
In Secrets you will find the answers, discovering how to:
Identify and reduce your risk of information loss
Deal with employees leaving to join or start a competitor
Manage your data on the Internet and in the Cloud
Build an information protection program with best practices
Respond when you find a breach of confidentiality
INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT
James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system.
In the highly-anticipated second edition of his "must have" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits.
CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD?
Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits?
In Secrets you will find the answers, discovering how to:
Identify and reduce your risk of information loss
Deal with employees leaving to join or start a competitor
Manage your data on the Internet and in the Cloud
Build an information protection program with best practices
Respond when you find a breach of confidentiality
INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT
James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system.
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More About Barnes and Noble at CoolSprings Galleria
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
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