A STRATEGIC MAP FOR INVESTORS & CEOS. In this finale of the "Secrets of the Amazon" trilogy, we travel to the land of unicorns and castles, where the rules of the game are changing fast, for both companies and investors.We observe unicorns like Uber and WeWork gazing in admiration at the Amazon castle as they graze in the bountiful meadow of Silicon Valley. For they understand the secrets of the Amazon. But not every unicorn deserves a rainbow valuation. It's dotcom déjà vu as growth investors are now at risk of drinking the "pink Kool-Aid" of many of these cult-like unicorns. Likewise, as illustrated by the dark raging ocean that has capsized iconic companies like Toys 'R' Us and Sears Holdings, value investors are at risk of drinking the "blue Kool-Aid", whose toxicity is rising as the rate of structural disruption increases. And just like investors can no longer rely on traditional valuation metrics like P/E and P/BV, companies need to realize they can no longer function as non-tech businesses. In this book, Gray equips you with her proprietary Value Pyramid and shares value-added insights into the latest structural disruption developments - providing you with a strategic map to survive and conquer the new disruptive era.