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Selling Innovation: A guide to structuring a complete start-up revenue capture process
Barnes and Noble
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Selling Innovation: A guide to structuring a complete start-up revenue capture process in Franklin, TN
Current price: $19.99

Barnes and Noble
Selling Innovation: A guide to structuring a complete start-up revenue capture process in Franklin, TN
Current price: $19.99
Loading Inventory...
Size: OS
What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.
What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.

















