Inspired by the magic and history of Macy's Thanksgiving Day Parade, the Serta 34th Street 12"" Firm Mattress is designed with Serta's signature zoned comfort and their lovable Counting Sheep on the cover. This mattress features a supportive coil system made from individually-wrapped coils that provide steady, durable support and minimize motion transfer. Sleep comfortably cool throughout the night with cooling technology. Pillowsoft Air Foam provides enhanced cushioning for exceptional comfort and promotes airflow through its unique, gently rippling design. Celebrate the classic nostalgia of the Macy's Herald Square location in New York City.