50 years ago, the Era hit the streets. As our first shoe designed for skateboarding, the simple yet innovative silhouette took skate shoe design to the next level. Today, we’re carrying on that commitment to progression with the Skate Era WaffleCup™. Our most advanced outsole ever, the newly redesigned WaffleCup combines cupsole support and durability with vulcanized boardfeel and flexibility. It’s a modernized classic for skateboarding’s next generation.