Snowfire is a family picture in more ways than one. Its producer-directors were brothers Dorrell and Stuart McGowan, the same sibling duo responsible for TV's Death Valley Days; most of the characters are named McGowan; and one of the supporting players is Dorrell McGowan's daughter Melody. The title character is a wild horse who is tamed by young Molly, the daughter of rancher Don Megowan (no relation). The villains try to capture Snowfire for their own nefarious purposes, but Molly manages to outwit the bad guys. Filmed on location at Bryce Canyon, Utah, Snowfire was later re-edited into a 60-minute TV pilot.